Isn’t the essence of the free market giving people want they want? The company that succeeds is the one that meets not only needs but wants. Why is that? “Man does not live by bread alone.” There is more to life than meeting basic needs. People don’t just want functionality. They want form too. It is a beautiful thing when someone works with human nature and not against it for they succeed.
Adam Smith was able to capture that while people were helping themselves they were helping others. People will pay for a better service and stop paying for a poor service. People will switch from a Model T to a GM product because they want something different. You know what they call a slow animal in the wild. Lunch. A person who can’t work with reality fast enough loses. Their product suffers.