25 thoughts on “Photo Friday: 18-8-17”

  1. 10 Cents:
    How old is that logo?

    Dates to the 1930s in one form or another. In that form since the 1997 merger between Boeing and McDonnell Douglas.

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  2. 10 Cents:

    John Walker:
    Logo

    How old is this logo? Who made it?

    Probably around 34 years.  It was made “on spec” by an agency whose name I don’t think I ever knew.  I don’t know if they ever got paid for it.  It was terribly difficult to print well, since in the original design the white areas at the bottom tapered to zero width, just like a resolution test chart.  Depending on the print process, the bottom part would have black infiltrate and look ragged.  It remained in use for about ten years.

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  3. John Walker:

    10 Cents:

    John Walker:
    Logo

    How old is this logo? Who made it?

    Probably around 34 years.  It was made “on spec” by an agency whose name I don’t think I ever knew.  I don’t know if they ever got paid for it.  It was terribly difficult to print well, since in the original design the white areas at the bottom tapered to zero width, just like a resolution test chart.  Depending on the print process, the bottom part would have black infiltrate and look ragged.  It remained in for about ten years.

    Was it the first logo? One might call it an alpha logo, right?

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  4. John Walker:

    10 Cents:

    John Walker:
    Logo: who is it?

    Carl Sagan’s Star Fleet?

    [spoiler title="Answer"] I had to reverse image search this Red Star Academy.  I look for the others. You are right on 日立.  You can see the two characters in the logo. The first means sun.

    [/spoiler]

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  5. 10 Cents:
    Do you know how much it cost to switch logos?   That can be a lot of printing.

    I don’t recall it costing us anything.  We just used up the old stuff and switched to the new as it ran out.

    IBM might be horrified at sending a letter with the new letterhead in an envelope with the old logo, but then they’d be horrified at how cheap I was.  I know they were (eventually) horrified at how inexpensive our product was.

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