In SJWs Always Lie Vox Day introduced a wide audience to the contemporary phenomenon of Social Justice Warriors (SJWs), collectivists and radical conformists burning with the fierce ardour of ignorance who, flowing out of the academic jackal bins where they are manufactured, are infiltrating the culture: science fiction and fantasy, comic books, video games; and industry: technology companies, open source software development, and more established and conventional firms whose managements have often already largely bought into the social justice agenda.
The present volume updates the status of the Cold Civil War a couple of years on, recounts some key battles, surveys changes in the landscape, and provides concrete and practical advice to those who wish to avoid SJW penetration of their organisations or excise an infiltration already under way.
Two major things have changed since 2015. The first, and most obvious, is the election of Donald Trump as President of the United States in November, 2016. It is impossible to overstate the significance of this. Up until the evening of Election Day, the social justice warriors were absolutely confident they had won on every front and that all that remained was to patrol the battlefield and bayonet the wounded. They were ascendant across the culture, in virtually total control of academia and the media, and with the coronation of Hillary Clinton, positioned to tilt the Supreme Court to discover the remainder of their agenda emanating from penumbras in the living Constitution. And then—disaster! The deplorables who inhabit the heartland of the country, those knuckle-walking, Bible-thumping, gun-waving bitter clingers who produce just about every tangible thing still made in the United States up and elected somebody who said he’d put them—not the coastal élites, ivory tower professors and think tankers, “refugees” and the racket that imports them, “undocumented migrants” and the businesses that exploit their cheap labour, and all the rest of the parasitic ball and chain a once-great and productive nation has been dragging behind it for decades—first.
The shock of this event seems to have jolted a large fraction of the social justice warriors loose from their (already tenuous) moorings to reality. “What could have happened?”, they shrieked, “It must have been the Russians!” Overnight, there was the “resistance”, the rampage of masked violent street mobs, while at the same time SJW leaders in the public eye increasingly dropped the masks behind which they’d concealed their actual agenda. Now we have candidates for national office from the Democrat party, such as bug-eyed SJW Alexandria Occasional-Cortex openly calling themselves socialists, while others chant “no borders” and advocate abolishing the federal immigration and customs enforcement agency. What’s the response to deranged leftists trying to gun down Republican legislators at a baseball practice and assaulting a U.S. Senator while mowing the lawn of his home? The Democrat candidate who lost to Trump in 2016 says, “You cannot be civil with a political party that wants to destroy what you stand for, what you care about.”, and the attorney general, the chief law enforcement officer of the administration which preceded Trump in office said, “When they go low, we kick them. That’s what this new Democratic party is about.”
In parallel with this, the SJW convergence of the major technology and communication companies which increasingly dominate the flow of news and information and the public discourse: Google (and its YouTube), Facebook, Twitter, Amazon, and the rest, previously covert, has now become explicit. They no longer feign neutrality to content, or position themselves as common carriers. Now, they overtly put their thumb on the scale of public discourse, pushing down conservative and nationalist voices in search rankings, de-monetising or banning videos that oppose the slaver agenda, “shadow banning” dissenting voices or terminating their accounts entirely. Payment platforms and crowd-funding sites enforce an ideological agenda and cut off access to those they consider insufficiently on board with the collectivist, globalist party line. The high tech industry, purporting to cherish “diversity”, has become openly hostile to anybody who dares dissent: firing them and blacklisting them from employment at other similarly converged firms.
It would seem a dark time for champions of liberty, believers in reward for individual merit rather than grievance group membership, and other forms of sanity which are now considered unthinkable among the unthinking. This book provides a breath of fresh air, a sense of hope, and practical information to navigate a landscape populated by all too many non-playable characters who imbibe, repeat, and enforce the Narrative without questioning or investigating how it is created, disseminated in a co-ordinated manner across all media, and adjusted (including Stalinist party-line overnight turns on a dime) to advance the slaver agenda.
Vox Day walks through the eight stages of SJW convergence of an organisation from infiltration through evading the blame for the inevitable failure of the organisation once fully converged, illustrating the process with real-world examples and quotes from SJWs and companies infested with them. But the progression of the disease is not irreversible, and even if it is not arrested, there is still hope for the industry and society as a whole (not to minimise the injury and suffering inflicted on innocent and productive individuals in the affected organisations).
An organisation, whether a company, government agency, or open source software project, only comes onto the radar of the SJWs once it grows to a certain size and achieves a degree of success carrying out the mission for which it was created. It is at this point that SJWs will seek to penetrate the organisation, often through the human resources department, and then reinforce their ranks by hiring more of their kind. SJWs flock to positions in which there is no objective measure of their performance, but instead evaluations performed, as their ranks grow, more and more by one another. They are not only uninterested in the organisation’s mission (developing a product, providing a service, etc.), but unqualified and incapable of carrying it out. In the words of Jerry Pournelle’s Iron Law of Bureaucracy, they are not “those who are devoted to the goals of the organization” (founders, productive mission-oriented members), but “those dedicated to the organization itself”. “The Iron Law states that in every case the second group will gain and keep control of the organization. It will write the rules, and control promotions within the organization.”
Now, Dr Pournelle was describing a natural process of evolution in all bureaucratic organisations. SJW infection simply accelerates the process and intensifies the damage, because SJWs are not just focused on the organisation as opposed to its mission, but have their own independent agenda and may not care about damage to the institution as long as they can advance the Narrative.
But this is a good thing. It means that, in a competitive market, SJW afflicted organisations will be at a disadvantage compared to those which have resisted the corruption or thrown it off. It makes inflexible, slow-moving players with a heavy load of SJW parasites vulnerable to insurgent competitors, often with their founders still in charge, mission-focused and customer-oriented, who hire, promote, and reward contributors solely based on merit and not “diversity”, “inclusion”, or any of the other SJW shibboleths mouthed by the management of converged organisations. (I remember, when asked about my hiring policy in the 1980s, saying “I don’t care if they hang upside down from trees and drink blood. If they’re great programmers, I’ll hire them.”)
A detailed history of GamerGate provides a worked example of how apparent SJW hegemony within a community can be attacked by “weaponised autism” (as Milo Yiannopoulos said, “it’s really not wise to take on a collection of individuals whose idea of entertainment is to spend hundreds of hours at a highly repetitive task, especially when their core philosophy is founded on the principle that if you are running into enemies and taking fire, you must be going the right way”). Further examples show how these techniques have been applied within the world of science fiction and fantasy fandom, comic books, and software development. The key take-away is that any SJW converged organisation or community is vulnerable to concerted attack because SJWs are a parasite that ultimately kills its host. Create an alternative and relentlessly attack the converged competition, and victory is possible. And remember, “Victory is not positive PR. Victory is when your opponent quits.”
This is a valuable guide, building upon SJWs Always Lie (which you should read first), and is essential for managers, project leaders, and people responsible for volunteer organisations who want to keep them focused on the goals for which they were founded and protected from co-optation by destructive parasites. You will learn how seemingly innocent initiatives such as adoption of an ambiguously-worded Code of Conduct or a Community Committee can be the wedge by which an organisation can be subverted and its most productive members forced out or induced to walk away in disgust. Learning the lessons presented here can make the difference between success and, some dismal day, gazing across the cubicles at a sea of pinkhairs and soybeards and asking yourself, “Where did we go wrong?”
The very fact that SJW behaviour is so predictable makes them vulnerable. Because they always double down, they can be manipulated into marginalising themselves, and it’s often child’s play to set traps into which they’ll walk. Much of their success to date has been due to the absence of the kind of hard-edged opposition, willing to employ their own tactics against them, that you’ll see in action here and learn to use yourself. This is not a game for the “defeat with dignity” crowd who were, and are, appalled by Donald Trump’s plain speaking, or those who fail to realise that proclaiming “I won’t stoop to their level” inevitably ends up with “Bend over”. The battles, and the war can be won, but to do so, you have to fight. Here is a guide to closing with the enemy and destroying them before they ruin everything we hold sacred.
Day, Vox [Theodore Beale]. SJWs Always Double Down. Kouvola, Finland: Castalia House, 2017. ISBN 978-952-7065-19-8.