Today at Apple’s iOS App Store

Apple iOS App Store front pageWhen I turned on my four year old iPhone for the first time in a few days, it nagged me that five apps had updates waiting.  When I clicked on the App Store icon, what should I see on the home page but the screen at the right, featuring an app called Wattpad, informing me that “The Next Big Literary Wizard Is Gay”, and inviting me to “Check out Wattpad, the content platform elevating LGBTQ+ authors.”

Gee, I thought, or would like to think, that the “next big literary wizard” will be whoever tells the most compelling stories, not based on how they choose to occupy part of their time whilst not scribbling.

What is odd is that when you visit the Wattpad site, it is not positioned as a gay+whatever venue, but rather a mainstream platform which purports to cater to interests including ChickLit, Diverse Lit, Spiritual, Teen Fiction, Vampire, and “Creepypasta”, whatever that is.  I would never have guessed from the featured image on the App Store.  I wonder how many readers who are not “LGBTQ+” or not people of the oddly diverse colours shown (orange, blue, purple, red, and Simpsons yellow) are going to assume this site is not for them and never look at it again.

What would happen if somebody started a site called “HetCats”, with a tag line “the content platform elevating straight authors” and a poster showing cartoon faces in several shades of white, then tried to promote it on the App Store?

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Author: John Walker

Founder of Ratburger.org, Autodesk, Inc., and Marinchip Systems. Author of The Hacker's Diet. Creator of www.fourmilab.ch.

13 thoughts on “Today at Apple’s iOS App Store”

  1. I also found something similar but with a somewhat different inflection:

    It turns out to be a woke version of learn to code. It’s about a developer of color who wrote an app that features children’s books written “by writers of color, featuring characters of color.” The books must be very colorful. In that sense, it shares a similarity to the app highlighted in the OP.

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  2. Yeah, Audible has been flogging  the LGBTPDQ/Trans/Queen for Day hobby horse for a while. (I assume this must be gay pride month or something.) I appreciate their grouping this stuff in one place, makes it easy to know what to avoid. I remember when Trump reduced the size of a couple of national parks in Utah they felt obliged to include a s special feature on audiobooks about ‘saving the planet’.They introduced the section with the claim that Trump’s move was ‘unprecedented’. This of course is false, several presidents, including Eisenhower, Truman and FDR, had done this based on powers grated them by the Antiquities  Act. But for the scholars at Audible, truth like sex is a social construct. And also: orange man bad!

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  3. I guess the App store has gone the way of the Hugo awards. The importance of what is written comes in a distant second to who (among the ‘woken’) has written it. Question this at your peril. Witness the Sad Puppies – see how they (and Vox Day) were savaged for their radical, unfair, non-inclusive, racist etc.,etc., assertion of the primacy of quality storytelling over the author’s belonging to a politically-preferred identity group.

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  4. civil westman:
    Witness the Sad Puppies – see how they (and Vox Day) were savaged for their radical, unfair, non-inclusive, racist etc.,etc., assertion of the primacy of quality storytelling over the author’s belonging to a politically-preferred identity group.

    Vox Day teaches that one should never apologize to SJWs. That is the only hope of surviving the mob attack. Coincidentally, Vee updated this advice this very morning: Harvard University shows why its [sic] pointless to apologize because the SJWs never do.

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  5. Employees from two Department of Agriculture research agencies stood and turned their backs to Agriculture Secretary Sonny Perdue at an all-hands meeting Thursday to silently protest a decision to relocate the agencies halfway across the country.

    I hadn’t noticed that. I have been meaning to go and complain about the ads that appear on my phone, though. When I listen to a book, I don’t like having my screen cluttered up with whatever they’re peddling, and having to do extra screen touches to open up my book with full menus.  I order books on my PC where I can look at reviews conveniently. I have no intention of ever ordering one on a whim via my phone. Never have and don’t see why I ever would.

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  6. “We’re here, we’re queer, get used to it”

     

    WE KNOW!!!!!!! WE’RE USED TO IT… NOW SHUT UP ABOUT IT!!!!!

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  7. BossMongo:

    10 Cents:
    Doc, what’s your prognosis? Is my “game over”?

    Wait, you had game?

    In the great video game of life there is always that special person who comes to pull the cord from the electric outlet. I’ve been Mongoed.

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