Burger King Breaks the Mould: It Takes Two Hands to Handle a Rotter

The latest twist in fast food chain Burger King’s attempt to catch up to the market leaders is its announcement that its sandwiches will now be composed of all preservative-free ingredients.  To demonstrate this, they launched a television commercial set to the the song “What s Difference a Day Makes” showing their flagship Whopper suffering the slings and arrows of entropy over a period 37 days.

Yum!  Is this any way to sell a burger?

I haven’t seen anything quite like this since the egg salad sandwich my wife made for my lunch that I forgot in the VW microbus due to a crisis at work and only discovered, days later, when its odour became apparent.

9+
avataravataravataravataravataravataravataravataravatar

Author: John Walker

Founder of Ratburger.org, Autodesk, Inc., and Marinchip Systems. Author of The Hacker's Diet. Creator of www.fourmilab.ch.

13 thoughts on “Burger King Breaks the Mould: It Takes Two Hands to Handle a Rotter”

  1. Reminds me of the toilet paper company years ago (don’t remember which one) showed what an optometrist’s eye chart looked like though their paper (couldn’t see it) and the competition’s (you could read the 20/20 line clearly.

    In this ad, it appears the fungi will inherit the Earth. That is the predominant emergent species on the meat, I think.

    6+
    avataravataravataravataravataravatar
  2. This commercial will get a lot of free air time while at same time attacking their competition. It is a weird way to say your product is safe to eat.

    3+
    avataravataravatar
  3. Joe Marasco:
    Which begs the question, John, of what preservatives are present in a Ratburger?

    There are a whole spectrum of double entendres disponible when you consider what «préservatif» means in French.  A friend once, when buying flowers for his girlfriend, asked the florist whether they had a packet of the fertiliser you put in the water to keep the flowers from wilting: «Avez-vous le préservatif”.  Her eyes went all wide.  C’est «Avez-vous l’engrais pour les fleurs?»

    5+
    avataravataravataravataravatar
  4. Joe Marasco:
    Which begs the question, John, of what preservatives are present in a Ratburger?

    We don’t know for sure because we use 100 % lab rats for our burgers.  We get them at a great price and they add special flavor to the patties.

    2+
    avataravatar
  5. drlorentz:
    It wasn’t that appetizing to begin with. Showing potential customers how their product rots seems counterproductive.

    First rule of advertising is get people remembering your product. Everyone is talking about it. I am curious if their sales will go up or down.

    4+
    avataravataravataravatar
  6. 10 Cents:

    drlorentz:
    It wasn’t that appetizing to begin with. Showing potential customers how their product rots seems counterproductive.

    First rule of advertising is get people remembering your product. Everyone is talking about it. I am curious if their sales will go up or down.

    If all they want is to be remembered, they could say their burger comes with coronavirus.

    1+
    avatar
  7. drlorentz:

    10 Cents:

    drlorentz:
    It wasn’t that appetizing to begin with. Showing potential customers how their product rots seems counterproductive.

    First rule of advertising is get people remembering your product. Everyone is talking about it. I am curious if their sales will go up or down.

    If all they want is to be remembered, they could say their burger comes with coronavirus.

    “Would you like your Quarantine BurgerTM with cheese, sir?”

    3+
    avataravataravatar
  8. 10 Cents:

    drlorentz:

    10 Cents:

    drlorentz:
    It wasn’t that appetizing to begin with. Showing potential customers how their product rots seems counterproductive.

    First rule of advertising is get people remembering your product. Everyone is talking about it. I am curious if their sales will go up or down.

    If all they want is to be remembered, they could say their burger comes with coronavirus.

    “Would you like your Quarantine BurgerTM with cheese, sir?”

    🎵Hold the COVID, hold the lettuce
    Special orders don’t upset us.

    6+
    avataravataravataravataravataravatar
  9. drlorentz:

    10 Cents:

    drlorentz:

    10 Cents:

    drlorentz:
    It wasn’t that appetizing to begin with. Showing potential customers how their product rots seems counterproductive.

    First rule of advertising is get people remembering your product. Everyone is talking about it. I am curious if their sales will go up or down.

    If all they want is to be remembered, they could say their burger comes with coronavirus.

    “Would you like your Quarantine BurgerTM with cheese, sir?”

    🎵Hold the COVID, hold the lettuce
    Special orders don’t upset us.

    “Lifetime Guarantee!”

    1+
    avatar

Leave a Reply