The latest twist in fast food chain Burger King’s attempt to catch up to the market leaders is its announcement that its sandwiches will now be composed of all preservative-free ingredients. To demonstrate this, they launched a television commercial set to the the song “What s Difference a Day Makes” showing their flagship Whopper suffering the slings and arrows of entropy over a period 37 days.
Yum! Is this any way to sell a burger?
I haven’t seen anything quite like this since the egg salad sandwich my wife made for my lunch that I forgot in the VW microbus due to a crisis at work and only discovered, days later, when its odour became apparent.