Presidents and Communication

I tried to watch the DNC and gave up, life is short and it was too depressing. No uplift even for the true believers. It was the locker room of the losing team at halftime with a pissed off team owner.

The message was “You are not voting hard enough! The problem is you!”

As communications media kept evolving we have seen several cases of gifted leaders who knew how to master the emerging environment. They brought a solid concept of the audience they want and used the new tools in a new way while their opponents were fighting with tactics from the last war.

-FDR mastered radio to his purpose but also knew his audience.

-JFK understood imagery and myth in the age of broadcast television. Camelot, celebrity, youth , vigor

-Nixon understood how television imagery coupled with the right framing can destroy an opponent .

-Reagan combined emotion with his persona and used television to create moments that resonated strength of purpose. His opponents looked small by comparison.

-Obama was effective at winning elections but never mastered the media, he ceded control to them. He never was able to govern using media effectively as the media has no interest in actual governing.

-Trump brings basic marketing skill (target the largest underserved market) and media story telling over a long arc. His movements use all media tools , both offense and defense but are not just moments and battles, they blend into a serial story of novel length, with drama, cliffhangers, old characters going, turncoats, enemies, and new characters over time. He is delivering a media strategy that approaches a saga, a current day version of Game of Thrones or Lord of The Rings.

The seeds of the RNC convention have been planted for years, the characters introduced slowly. What we saw was a production set up to open the new campaign season across a wide front, a Season Opener in TV talk. It appealed to a broader audience than before, knitting them together into the middle class and working class aspiring people with jobs and families, regardless of color , gender, backgound or former party affiliation.

His audience is increasingly invested in the saga and feels part of it. The message and appeal is now broader, with hooks designed by group to break the identity politics fragmentation.

It is an old idea made new. We can all be Americans. (WWG1WGA)

He has cast his opponents into a role in the saga and they fell right into it. They are Sauron , complete with shrieking Nazgul , minions, power hungry traitors selling out their kingdoms and now with armies of orcs causing havoc. Cast the media, the Deep State, The Democrats, the Mayors, the Tech Giants, the Shadow Donors and of course Antifa and BLM.

We love a grand saga and a rousing speech once the story has set up the roles and the stakes.

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Author: TKC 1101

Unintentional Man of Mystery. - Curmudgeon, Reserve Status - Heinlien American - Business Advice and Salvage - Proud Grandfather-

6 thoughts on “Presidents and Communication”

  1. The Lord of the Rings analogy is perfect.  By the climax of the third installment, I woulda died myself fighting the forces of darkness!  Trump is far and away the most skilled communicator to inhabit the people’s house, eclipsing even St. Ronaldo.

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  2. Trump is a Hero’s journey in a nation of miracles.  We stand, we fight; they die.

    youtu.be/QULj7MecgaQ
    … Freedom is better ideas and brave men to share them.
    youtu.be/Us15_iXt6e8
    … Nancy Pelosi

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  3. I live in hope that one day the character of  Lord of the Deep State Globalists will say in the movie of their demise that in the run up to this election , as he looks at a sea of burning meme carriers, destroyed tech monopolies and Chinese hegemony in rubble that “We woke the sleeping giant and filled him with terrible resolve”

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  4. TKC 1101:
    The message was “You are not voting hard enough! The problem is you!”

    Thanks for this.  Snooks laughed out loud.

    Yes, we forced ourselves to take in a minimum of two hours of Democrat Dreadful on each night of their Convention.  It was truly awful.  We could not see how it appealed to any but their committed base of Leftists.

    Which makes us smile.

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  5. TKC 1101:
    He has cast his opponents into a role in the saga and they fell right into it. They are Sauron , complete with shrieking Nazgul , minions, power hungry traitors selling out their kingdoms and now with armies of orcs causing havoc. Cast the media, the Deep State, The Democrats, the Mayors, the Tech Giants, the Shadow Donors and of course Antifa and BLM.

    I have been astounded all summer watching the Summer of George Floyd Love play out.  I figured that after three weeks the graybeards of the Democrat Party had figured out that riots do not appeal to low-information voters.  They appeal to the engaged Left, but they only appeal to a small fraction of low-information voters.  It was real fun to see riots and arsons on the first week.  But even low-information voters saw that the businesses being destroyed were not at fault, did not deserve their calamity, and the destruction would make life more difficult for the working poor who live in those neighborhoods.

    They have been powerless to restrain the forces they had unleashed.

    This is now looking now very much like a romantic saga.  I am increasingly Hopeful that this is not a classical epic tragedy, but a rousing heroic triumph.

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