This is one of those posts about the kind of job you do. I do graphic design and also quite a bit of illustrating – the hand-drawn kind.
One client I have is a trade mag for the hotel industry, for which I illustrate an article a month. I don’t know a whole lot about that industry, but when the editor emails me the article she answers any questions I have. Recently an article concerned the dilemma some hoteliers face when their brand headquarters demands they implement a PIP – that’s a Property Improvement Plan. Some hotel owners go through with the PIP to upgrade their hotel, but others opt to sell the hotel outright or ‘flip’ it to a new flag (hotel brand). Each of these choices has its own issues, expenses and time-consumption. The editor wanted me to illustrate the quandary of choosing between these options.... [Read More]