In the latter part of the 1980s, the preeminent buzzwords in marketing were “digital”, prompted in particular by the compact disc as a music format, and “turbo”, from the exhaust-powered gizmos auto manufacturers began to use to get more zip out of tiny (compared to V-8s of a few years before) engines. This resulted in these adjectives being plastered on products which had nothing whatsoever to do with either digital technology or turbocharging. In the software world Borland International had a whole line of products called “Turbo Pascal”, “Turbo C”, etc., and “digital” showed up on boxes containing things whose only connection with the word was that they could be operated by fingers. I especially remember ridiculously overpriced “digital speaker cables” which claimed they could better cope with the sound of compact discs.
Well, not to be left behind, I created my own logo in PostScript and started putting it on all of my software projects.... [Read More]